Sustainable Fashion

Fashion, Style

Sustainable fashion is a concept that I have recently been intrigued to find out more about, with the environment and what we can do to help being in the news so heavily in the past few years. I recently read an article by Marnie Woodmeade for Huff post In which she discusses how far the fashion industry has come in terms of sustainability, in which she claims ‘Is on the rise’ but ‘Is not enough’.

Wikipedias definition of sustainable fashion:

“Sustainable fashion, also called Eco fashion, is a part of the growing design philosophy and trend of sustainability the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility. It can be seen as an alternative trend against fast fashion.”

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Plastic and how we can reduce its use has been in the news a lot in the recent months, with the plastic bag tax and the reduction of plastic straws. However, another way in which we can reduce our carbon footprint is by reducing the amount of clothes we throw away. With shops opening that sell cheap quality clothes, we have become a throw away society – we buy things that are ‘In trend’ and throw them away after only a couple of uses due to the bad quality.

I hadn’t realised how much waste the fashion industry produces until doing a bit of research on it – according to Edge (used by Huff post) ‘the clothing and textile industry is the largest polluter in the world’. Apparently ‘Last year alone, 12.8 million tons of textiles were discarded’.

Reducing Waste

Vivienne Westwood was one of the first designers to be an advocate for reducing waste in the fashion industry and she recommends that consumers “Buy less. Choose well.” and to “Make it last. Quality, not quantity.” And she mentions that “Everybody’s buying far too many clothes.” Her recommendation is to buy good quality clothes that suit your own individual personal style, to buy items that you will still love in years to come and will last that time. Westwood has also been a pioneer and activist to climate change, openly talking about her concerns – she says to the guardian ‘I’m just hoping that people will realise that climate change is on our doorstep.’

These ‘good quality’ clothes don’t need to be expensive, there are many reasonable priced shops that do some great quality, unique clothing too. My personal favourite is Zara, sometimes little rips can form in the clothes but I have not brought anything yet that I couldn’t sew back together easily.

If you do have items you no longer want, why not make a bit of money by selling them online. My favourite is depop, its easy to use and is mostly used by people who want to sell and/or buy clothes but there are many others out there too such as eBay or shpok, Or you can give the items to a charity shop – one mans trash is another mans treasure.

For some other ways to think about how to shop more ethically heres a great article by ‘ELLE’ titled the lazy girls guide to sustainable fashion.

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Brands That Focus On Sustainable Fashion

There are also certain brands who are making an effort to be more conscious of where they’re sourcing the materials to make clothes, who is making them and the chemicals that are being used to make the materials, here is an article by the independent highlighting some of last autumns best sustainable fashion brands. And here is another by Marie Claire. I found these really interesting because some of these brands are ones that I’ve never heard of before and I will certainly consider shopping in some of these in the future.

These aren’t all high end brands, many high street stores now are making an effort to keep the environment in mind, for example, H&M came out with a collection a couple of years ago called H&M conscious that focuses on ethically sourced materials.

Being conscious of your clothing choices and reducing waste of clothing is only a small step but it will certainly make a huge difference to the environment.

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Fact Or Fiction

Thoughts

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‘Fake news’. I by no means mean to quote Trump here, but certainly much of the ‘truth’ has been contorted by journalists and social media in recent years.

We have, now, got most information at our finger tips. With thanks to the internet we can find out the breaking news and the height of your favourite celebrity; any kind of information that will satisfy your curiosity and allow you to figure out how to build that Ikea coffee table. The internet has been an incredible invention that I doubt many of us can imagine life without. However, as with all things, it has its downsides. We can get brand new information quicker then ever before which means journalists are biting at the bit to get out the next news story; this often means that much of the information has not been backed up and that it could, in fact, be just a rumour. And it’s not just the information we are given, it’s the information that news broadcasters can choose not to give us. After all, as Sir Francis Bacon once said ‘ipsa scientia potestas est’ – Knowledge itself is power.

I recently read an article from a couple of years ago by Katherine Viner (editor in chief at The Guardian) entitled ‘how technology disrupted the truth’ it was a fascinating read and really got me thinking about the society we live in now and our dependance on technology.

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Viner talked about how “In the digital age, it is easier than ever to publish false information, which is quickly shared and taken to be true”. Not only does this mean that some of the information is censored but that rumours can be quickly spread just like in high school movies. She is referring to the use of social media. It is easy for anyone to read a post and share it to let everyone they know about this information, or for anyone to make up information and share it without any evidence. And with our busy lives we tend not to have the time to check the facts, we just assume and trust that the information we are provided with is true.

Social media is not only a place to spread information but according to many articles the companies can censor what information we are presented with online. So unless we are actively searching for a piece of information, it won’t be shown on our social media feeds. Viner writes about how “Algorithms such as the one that powers Facebook’s news feed are designed to give us more of what they think we want – which means that the version of the world we encounter every day in our own personal stream has been invisibly curated to reinforce our pre-existing beliefs.” This can be particularly an issue in Politics. If we are given information about a campaign or about someone running for prime minister then that information may sway our decisions about what or who we vote for, if after the decisions have been made and we find out that that information was in fact false then we may look back on our vote and regret it – then we have the issue of whether there needs to be a revote. (Just like we are having now on the Brexit ‘vote leave’ allegations.)

Facebook has pledged to begin to do something about this ‘filter bubble’ (as Eli Pariser, the co-founder of Upworthy, coins it). Although some think even this is ‘Fake news’ too. (Facebook ‘fake news’ article here)

Many people now rely on social media to gain information on current affairs and to help construct opinions but how can we do that if that information may just be a rumour? We are unlikely to check these ‘facts’ and just regard them as the truth without any further investigation, after all the news should be something we can trust in.

Many writers in the past have talked about issues with misinformation, the most famous of all being George Orwell in his novel ‘Nineteen Eighty-Four’. The phrase Orwell uses to sum this up is “Freedom is the freedom to say 2 plus 2 equals four” in other words, freedom only exists if all the information we are given is actually true. He comments on how easy it is for those in power or those we trust to say that “two plus two equals 5”. The sales of his best selling novel he wrote in 1948 shot up when Trump ran for president, with people making links between society now and the dystopian world Orwell presents for us.

Also in Margaret Atwood’s ‘A Handmaid’s Tale’ she writes that ‘there are 2 kinds of freedom, Freedom to and freedom from’.

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Im not saying that all the information we are told is false only that perhaps we need to be wary of what allegations being made by the media are true. This can only be done by checking on the sources and by reading around – To ask ourselves if the information we are being provided with is Fact or Fiction?

Dare to be different- My GCSE Art short film

Art

Art is definitely my favourite subject in GCSE, As part of our topic of Past,Present and/or future I decided to experiment with art in the style of Alexa Meade; Painting directly onto people to transform them into a painting.

Thank you so much to my friends for being my models and letting me cover you in acrylic paint ! If you give this a go please make sure to only use PA approved paint otherwise it will have harsh chemicals in it! i found it a lot more effective with just 2 contrasting colours but i did gradually add dome colour to one of them to show change through time (also demonstrated through the changing of seasons).

The main message I wanted to get across was that women need to empower each other, there is so much media out there that causes conflict between friends and jealousy is often the root cause. I named this ‘dare to be different’ to show that its ok to be different, its good to step out of your comfort zone, its amazing that we areal so unique. The other message was to show stepping into reality, when they step out of the painting and into the  ‘real world’ it demonstrates the unknowingness of will there be a brighter future? to show curiosity and exploration.

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TO see the whole video click here…. tell me what you think 🙂

(my video editing skills definitely need working on though haha)